Peddler to Pioneer: A Slovakian Immigrant's Journey to Church Point Wholesale: Supplying Church Point and the South with almost anything, 112 years and counting.
After four generations of Horeckys and going on two of Gielens, this company remains one of the largest wholesale distributors in the South, located in the tiny town of Church Point. "At Church Point Wholesale, we still believe in quality, service, and tradition!"
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Ján Hvorecký was born to Andrej Hvorecký and Anne Pastorek on January 3, 1868. They resided in Bytča, Slovakia, an organized Jewish community with a population of 750 in the Austro-Hungarian Empire. At 18 years old, in 1885, Ján immigrated to the United States, Anglicized his name to John Horecky, and began peddling in St. Louis, Missouri. John sold textile and sewing supplies out of his horse-drawn wagon. Peddling was an extremely common occupation for Eastern European immigrants in the 19th century, and many of them went on to establish successful long lasting businesses in Acadiana.
By 1890, John made it down the Mississippi River to Church Point. He met Julia McBride, whose father William was from a blacksmithing family, and her mother Marie Euphrosine Barousse, was the daughter of prominent French peddler turned businessman Jean Barousse. In 1892, John and Julia were married and he made the developing town his permanent home. He established the John Horecky store where he sold a variety of items, including groceries, dry goods, and clothing. In 1899, John was a naturalized citizen. At the turn of the century, he built a cold storage plant and began delivering ice. In 1912, he bought a small wholesale grocery from Leo Franques and Emile Daigle next door. Here, Church Point Wholesale Grocery Company would be established and run by John and ten employees.
John's health began to decline in 1922 and his son Roy took over the Wholesale. After prohibition ended in 1933, they began bottling liquor, particularly wine, including Rosalie's California Sherry Wine, T & T, and Silver City, that would arrive to the factory by the truckload. John passed away on October 4, 1941. Seven years later, his store was demolished and all resources were devoted to the wholesale aspect of the company. Fires in 1937, 1943, and 1953 prompted the building of a 120,000 square foot warehouse for the grocery department on the outskirts of town in 1967. Main St. still housed the liquor department.
Roy served as President, his brother Conrad Sr. as Vice President, and his nephew Conrad Jr. as Sales Manager. Roy became a well-known and successful businessman in Church Point. He owned three cotton gins, 4,000 acres of farmland, Horecky Motors, part of a sweet potato cannery, and was on the town-council for 16 years. Many families in Church Point and the surrounding rural areas were his sharecroppers who brought cotton to his gins and sweet potatoes to his cannery. There were 150 Wholesale employees when Roy died in 1988.
Throughout the years, the Wholesale was still owned by the Horecky family, with Francis Burleigh Jr. and Jackie Casanova being some of the subsequent presidents. Long term employees include Julia Fontenot, Nolton Daigle and Warren Bourgeois. As the new century approached, changes came to Church Point Wholesale. In 1995, the liquor department shut down and in 2001, the company was sold to Crowley native John Dan Gielen, founder of ShopRite and Tobacco Plus. The Wholesale expanded to include cigarettes, tobacco products, snacks, and a 20,000 square foot cooler. After John Dan's death in 2018, his daughters and grandson Cody, CEO of Acadia Tobacco, began managing the company. Church Point Wholesale continues to expand in its products and partnerships with other companies. Its trucks can be seen delivering merchandise all over the south.
In 2020, the Town of Church Point demolished the old Wholesale building and built a park in its place. The park will be home to a historic Buggy display, dog park, and playground. Mayor Ryan "Spanky" Meche, museum staff, board members, and Curator Harold Fonte at Le Vieux Presbytère Museum created an exhibit to showcase historic Church Point businesses, such as this one. Local historian Gene Thibodeaux also works to preserve these stories in his newspaper column titled "Tales of Yesterday Acadia Parish: Its History."
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Church Point Wholesale
Liquor warehouse on Main Street after the distributing warehouse was built | Source: Gene Thibodeaux | Date: circa 1970s
John Horecky
Portrait of John Horecky housed in Church Point Wholesale | Source: Gene Thibodeaux | Date: circa 1930s
Julia McBride
Portrait of Julia McBride, John Horecky's wife | Source: Gene Thibodeaux | Date: circa 1920s
Naturalization
Record of John Horecky's naturalization on December 1, 1899 in Acadia Parish | Source: newspapers.com | Date: 1899
Advertisement
Newspaper advertisement of John Horecky's store as well as two of his in-law's businesses (P.D. and H.D McBride) | Source: Church Point Democrat, December 31, 1909 | Date: 1909
John Horecky Store
Located on Main Street in Church Point, circa 1940s, sometime before its demolishing | Source: Gene Thibodeaux
Old Church Point Wholesale
Site of the John Horecky Store and the remainder of the Church Point Wholesale on Main Street | Source: Google Maps | Date: 2008
Interior of John Horecky Store
Photo featuring merchandise and employee Sidney Beaugh | Source: Gene Thibodeaux | Date: circa 1930s-1940s
John Horecky Home
A group of women pose in front of John Horecky's home on Main Street during a flood | Source: Gene Thibodeaux | Date: 1940
Modern John Horecky's Home
Photo of John Horecky's home today, it was painted pink and served as a bank for some time. | Date: April 27, 2024
John Horecky's Funeral
View of Main Street for John Horecky's funeral, many cars lined up in honor of a beloved community member | Source: Gene Thibodeaux | Date: October 1941
Roy Horecky
Roy Horecky posing in front of Church Point Wholesale in 1954 | Source: Gene Thibodeaux | Date: 1954
Roy Horecky's Home
Roy Horecky's home that remains one of the most recognizable homes in Church Point today | Source: Gene Thibodeaux | Date: c 1950s or 1960s
Interior of the Liquor Warehouse
Photo of Church Point Wholesale employees Milton Barousse, Paul Higginbotham, Mildred Richard, Odom Bourque, and Lawrence Doucet packaging products in 1954 | Source: Gene Thibodeaux | Date: 1954
Wholesale Truck
A Church Point Wholesale delivery truck parked in front of Horecky Motors | Source: Gene Thibodeaux | Date: circa 1950s
Loading Dock
Church Point Wholesale employees pose in front of the loading dock at Church Point Wholesale | Source: Gene Thibodeaux | Date: 1954
Modern Church Point Wholesale
Church Point Wholesale on 9684 Church Point Hwy | Date: April 27, 2024
Roy Horecky's Rules for Employees
A list of rules created by management at Church Point Wholesale. The last rule reads "All employees are urged to be clean" followed by "Please take a bath and use deodorant" marked out with pen. | Source: Le Viex Presbytere | Date: circa 1950s-1960s
Yearbook Ad
Church Point Wholesale advertisement in the 1970 Church Point High Year Book | Source: Faye Venable | Date: 1970
Can of Rosalie Pilsner Beer
One of the many alcoholic beverages bottled at Church Point Wholesale. Locals say one day a liquor truck spilled over and some cows got drunk off of the wine. A can like this was auctioned on Ebay for over $10,000. | Source: Tom Hoefer on Facebook | Date: 2019
Back of Old Warehouse
Arial photo of the old Church Point Wholesale being demolished in 2020 | Source: Facebook | Date: 2020
Front of Old Warehouse
Arial photo of the old Church Point Wholesale being demolished in 2020 | Source: Facebook | Date: 2020
Interior of Old Warehouse
Interior shot of the Old Church Point Wholesale Liquor Warehouse | Source: Facebook | Date: 2016
Site of Old Warehouse
Current location of the former Warehouse that now houses the park and the remainder of Church Point Wholesale Grocery on the right | Date: April 27, 2024
John Dan Gielen
John Dan Gielen on "Out to Lunch" | Source: https://itsacadiana.com/2016/05/04/the-legend-of-john-dan-gielen-out-to-lunch-its-acadiana/ | Date: May 4, 2016